New Releases in a Digital Age
I found this article a few minutes ago, and found it quite pleasing. Firstly, I didn’t realize that Frodus was even back together, let alone releasing new music. Second, it’s a band living in the present, and proving that they know what’s up.
“I never understood in the digital age the whole thing of sending press people the stuff earlier, and then it leaks anyway and it’s on Rapidshare and Mediafire and all these different sites. Because if people want to hear it, they’ll find the press copy,” the guitarist admitted, explaining the band’s method. “[No release date] makes more sense in the way people consume music than staggering it for the elite few that get to hear it, and the masses have to wait. It seemed more natural in the way people want to consume information — everything is there all at once.”
Cinca’s got it right. The press release-model for music doesn’t suit the way people listen to music. It ignores the function of the landscape. The music is its own press release. Furthermore, they prove that they have not missed a step in the last ten years. Fervently anti-establishment, Frodus’ new releases will be through Bandcamp (which seriously has an awesome web designer), rather than a greedy multinational corporation.
Artists should be on the vanguard, of art as well as technology. Frodus has forgotten nothing: they still released Soundlab 1 on vinyl with a digital download, after all. But they realize the flaws in the old system and have stripped old facets, including a bit of the corporate exploitation.
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shelbot reblogged this from frodus and added:
Wake up geezers of the industry, this is what I am saying peoples!
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